Mass. Gen. Laws ch. 106, § 2-615
Except so far as a seller may have assumed a greater obligation and subject to the preceding section on substituted performance
(b) Where the causes mentioned in paragraph (a) affect only a part of the seller's capacity to perform, he must allocate production and deliveries among his customers but may at his option include regular customers not then under contract as well as his own requirements for further manufacture.
He may so allocate in any manner which is fair and reasonable.