Mass. Gen. Laws ch. 106, § 1-201
(b) Subject to definitions contained in other articles of this chapter that apply to particular articles or parts thereof, the following words shall have the following meanings:
(10) ''Conspicuous'', with reference to a term, means so written, displayed or presented that a reasonable person against which it is to operate ought to have noticed it. Whether a term is ''conspicuous'' or not is a decision for the court. Conspicuous terms include the following:
(18) ''Fungible goods'',
(21) ''Holder'',
(23) ''Insolvent'',
(36) ''Send'', in connection with a writing, record or notice means: