Advertising
Effective May 7, 2015Published Oct 10, 2014Mass. Register #1271MGL c. 94C MGL c. 111, §§ 51, 51½ and 52 MGL c. 112, §§ 12CC; 43 through 53; and 61Board of Registration in Dentistry
- (1) Illegal Advertising Practices. A dentist may advertise truthful and accurate information pertaining to dental services. Unfair, misleading, deceptive and fraudulent advertising is prohibited.
(2) Advertising Dental Services and Dental Fees.
- (a) A dental service is one that a dentist and/or dental auxiliary performs for a specific fee.
- (b) Dental services advertised as free or no charge must describe the specific services offered and the comparative monetary value.
- (c) The period of time during which the advertised fees will be in effect must be included in the advertisement. Advertised fees for all dental services must be in effect for a reasonable period of time from the initial date of the advertisement.
(3) Content of Advertisements.
(a) Any advertisement for dental services, regardless of medium, must include the following:
- 1. The name of at least one owner of the practice who is currently licensed to practice dentistry in the Commonwealth; and
- 2. If the dental practice is organized as a professional corporation pursuant to M.G.L. c. 156A, the name of at least one of the owners who is licensed to practice dentistry in the Commonwealth.
- (b) The information disclosed by the advertising dentist in a publication or a broadcast shall comply with M.G.L. c. 112, § 52A, and other provisions of 234 CMR 2.00: Purpose, Authority, Definitions.