Authority: IC 4-30-3-7

Affected: IC 4-30-3-8; IC 4-30-13-1

Sec. 1. (a) The commission may promote and advertise the lottery and individual lottery games.

(b) A commission authorized promotion may include any generally accepted consumer and trade sales promotion, including, but not limited to, the following:

1. (1) Permanent and temporary point of purchase materials.
2. (2) Drawings, contests, or sweepstakes.
3. (3) "Buy X, get Y free" promotions.
4. (4) Consumer or trade incentives including without limitation bonus payments and Nth transaction awards.
5. (5) Product samples or free tickets.
6. (6) Supplemental prizes or "second chance" promotions.
7. (7) Product bundles.
8. (8) Retailer and sales clerk incentives.
9. (9) "Ask for the sale" promotions.
10. (10) Retail clerk training.
11. (11) Functional discounts.
12. (12) Customer reward or loyalty programs.

(c) A commission authorized promotion may be conducted by:

1. (1) the commission by its own efforts or through its vendors or agents;
2. (2) one (1) or more authorized retailers with written approval of the commission; or
3. (3) the commission in conjunction with one (1) or more authorized retailers.

(d) A temporary price reduction, product bundle, or other promotional activity, which:

1. (1) is conducted or authorized by the commission under this rule; and
2. (2) may alter the normal effective cash price of lottery tickets as established by the commission;

is an adjustment to the commission established price and not a violation of IC 4-30-13-1.

(e) All promotions conducted or authorized by the commission must comply with all applicable federal and state laws.

(State Lottery Commission; 65 IAC 1-7-1; filed Aug 19, 2010, 3:33 p.m.: 20100915-IR-065100240FRA; emergency rule filed Jun 28, 2013, 1:11 p.m.: 20130710-IR-065130296ERA; readopted filed Nov 21, 2019, 1:49 p.m.: 20191218-IR-065190507RFA; readopted filed May 26, 2023, 8:01 a.m.: 20230621-IR-065230294RFA)