As used in this chapter, "personality" means a living or deceased natural person whose:

1. (1) name;
2. (2) voice;
3. (3) signature;
4. (4) photograph;
5. (5) image;
6. (6) likeness;
7. (7) distinctive appearance;
8. (8) gesture; or

9. (9) mannerisms;

   has commercial value, whether or not the person uses or authorizes the use of the person's rights of publicity for a commercial purpose during the person's lifetime.

   [Pre-2002 Recodification Citation: 32-13-1-6.]

As added by P.L.2-2002, SEC.21.