A mark by which the goods or services of an applicant may be distinguished from other goods or services may not be registered if the mark:

1. (1) consists of or comprises immoral, deceptive, or scandalous matter;

2. (2) consists of or comprises matter that may:

   1. (A) disparage or falsely suggest a connection with:

      1. (i) persons living or dead;
      2. (ii) institutions;
      3. (iii) beliefs; or
      4. (iv) national symbols; or

   2. (B) bring into contempt or disrepute:

      1. (i) persons living or dead;
      2. (ii) institutions;
      3. (iii) beliefs; or
      4. (iv) national symbols;

3. (3) consists of or comprises the flag, coat of arms, or other insignia of:

   1. (A) the United States;
   2. (B) a state or municipality;
   3. (C) the United Nations; or
   4. (D) a foreign nation;
4. (4) consists of or comprises the name, signature, or portrait identifying a particular living individual, unless the individual provides written consent; or

5. (5) is a mark that:

   1. (A) if used on or in connection with the goods or services of the applicant, is merely descriptive or deceptively misdescriptive of the goods or services;
   2. (B) if used on or in connection with the goods or services of the applicant, is primarily geographically descriptive or deceptively geographically misdescriptive of the goods or services; or

   3. (C) is primarily merely a surname.

      This subdivision does not prevent the registration of a mark that is used in Indiana by the applicant and has become distinctive of the applicant's goods or services. The secretary may accept proof of continuous use of a mark by the applicant in Indiana for the five (5) years immediately preceding the date on which the claim of distinctiveness is made as evidence that the mark has become distinctive, as used on or in connection with the applicant's goods or services; or

6. (6) is a mark that so resembles a mark registered in Indiana or a mark or trade name previously used by another person in Indiana and not abandoned, as to be likely, if used on or in connection with the goods or services of the applicant, to cause deception, confusion, or mistake.

   Formerly: Acts 1955, c.174, s.3; Acts 1959, c.256, s.2. As amended by P.L.152-1986, SEC.23; P.L.135-2006, SEC.3.