1. (a) The label of a pet food or specialty pet food that is intended for all life stages and sizes of the pet or specialty pet may include an unqualified claim, directly or indirectly, such as "complete and balanced", "perfect", "scientific", or "100% nutritious" if at least one (1) of the following apply:

   1. (1) The product meets the nutrient requirements for all life stages established by an Association of American Feed Control Officials recognized nutrient profile.
   2. (2) The product meets the criteria for all life stages as substantiated by completion of the appropriate Association of American Feed Control Officials recognized animal feeding protocol.

   3. (3) The product is a member of a product family that is nutritionally similar to a lead product that contains a combination of ingredients that has been fed to a normal animal as the sole source of nourishment in accordance with the testing procedures established by Association of American Feed Control Officials for all life stages, if the following are satisfied:

      1. (A) The nutritional similarity of the family product can be substantiated according to the procedures for establishing pet food product families developed by Association of American Feed Control Officials.
      2. (B) The family product meets the criteria for all life stages.
      3. (C) Under circumstances of reasonable doubt, the state chemist may require the manufacturer to perform additional testing of the family product to substantiate the claim of nutritional adequacy.

2. (b) The label of a pet food or specialty pet food that is intended for a limited purpose or a specific life stage, but not for all life stages, may include a qualified claim, such as "complete and balanced", "perfect", "scientific", or "100% nutritious" when the product and claim meet all of the following:

   1. (1) The claim is qualified with a statement of the limited purpose or specific life stage for which the product is intended or suitable, for example, "complete and balanced for puppies (or kittens)". The claim and the required qualification must be juxtaposed on the same label panel and in the same size, style, and color print.

   2. (2) The product meets at least one (1) of the following:

      1. (A) The nutrient requirements for the limited purpose or specific life stage established by an Association of American Feed Control Officials recognized nutrient profile.
      2. (B) The criteria for a limited purpose or a specific life stage as substantiated by completion of the appropriate Association of American Feed Control Officials recognized animal feeding protocol.

      3. (C) The requirements of a product family which is nutritionally similar to a lead product which contains a combination of ingredients that, when fed for such limited purpose, will satisfy the nutrient requirements for the limited purpose and has had its capabilities in this regard demonstrated by adequate testing, and if the following are also met:

         1. (i) The nutritional similarity of the family product can be substantiated according to the procedures for establishing pet food product families developed by Association of American Feed Control Officials.
         2. (ii) The family product meets the criteria for the limited purpose.
         3. (iii) Under circumstances of reasonable doubt, the state chemist may require the manufacturer to perform additional testing for the family product to substantiate the claim of nutritional adequacy.

3. (c) Dog and cat food labels must include a statement of nutritional adequacy or purpose of the product, except when the dog or cat food is clearly and conspicuously identified on the principal display panel as a "snack" or "treat". The statement must consist of one (1) of the following:

   1. (1) A claim that the dog or cat food meets the requirements of one

   2. (1) or more of the recognized categories of nutritional adequacy, gestation or lactation, growth, maintenance, and all life stages. The claim must be stated verbatim as one (1) of the following:

      1. (A) "(Name of product) is formulated to meet the nutritional levels established by the Association of American Feed Control Officials Dog (or Cat) Food Nutrient Profiles for ______." (Blank is to be completed by using the stage or stages of the pet's life, such as gestation, lactation, growth, maintenance, or the words "All Life Stages").
      2. (B) "Animal feeding tests using Association of American Feed Control Officials procedures substantiate that (Name of Product) provides complete and balanced nutrition for ______." (Blank is to be completed by using the stage or stages of the pet's life tested, such as gestation, lactation, growth, maintenance, or the words "All Life Stages").
      3. (C) "(Name of Product) provides complete and balanced nutrition for _______ (Blank is to be completed by using the stage or stages of the pet's life, such as gestation, lactation, growth, maintenance, or the words "All Life Stages") and is comparable in nutritional adequacy to a product which has been substantiated using Association of American Feed Control Officials feeding tests.".
   3. (2) A nutritional or dietary claim for purposes other than those listed in subsection (a) or (b), if the claim is scientifically substantiated.
   4. (3) If a product does not meet the requirements of subsection (a) or (b) or any other special nutritional or dietary need and so is suitable only for limited or intermittent or supplementary feeding, the statement "This product is intended for intermittent or supplemental feeding only.".
4. (d) A product intended for use by, or under the supervision or direction of, a veterinarian must include a statement in accordance with subsection (c)(1) or (c)(3).
5. (e) A signed affidavit attesting that the product meets the requirements of subsection (a) or (b)(2) must be submitted to the state chemist upon request.
6. (f) If the nutrient content of a product does not meet those nutrient requirements established by an Association of American Feed Control Officials recognized nutrient profile, or if no requirement has been established by an Association of American Feed Control Officials recognized nutritional authority for the life stages of the intended species, the claimed nutritional adequacy or purpose of the product must be scientifically substantiated.

7. (g) The following are acceptable as the basis for a claim of nutritional adequacy as an Association of American Feed Control Officials recognized nutrient profile or nutritional authority:

   1. (1) For dogs, the Association of American Feed Control Officials dog food nutrient profiles.
   2. (2) For cats, the Association of American Feed Control Officials cat food nutrient profiles.
   3. (3) For specialty pets, the nutrient recommendations approved by the Committee on Animal Nutrition of the National Research Council of the National Academy of Sciences if the nutrient recommendation is recognized only for the specific specialty pet for which the profile is intended.
   4. (4) As an Association of American Feed Control Officials recognized animal feeding protocol, the Association of American Feed Control Officials dog and cat food feeding protocols.

As added by P.L.16-2026, SEC.16.