1. (a) Pet food and specialty pet food must be labeled with the following information:

   1. (1) Product name and brand name, if any, on the principal display panel as described in section 27.5 of this chapter.
   2. (2) The species of pet or specialty pet for which the food is intended conspicuously designated on the principal display panel.
   3. (3) Quantity statement on the principal display panel.
   4. (4) Guaranteed analysis as described in section 29.5 of this chapter.
   5. (5) Ingredient statement as described in section 25.5 of this chapter.
   6. (6) A statement of nutritional adequacy or purpose if required under section 25.7 of this chapter.
   7. (7) Feeding directions if required under section 25.8 of this chapter.
   8. (8) Name and address of the manufacturer or distributor as described in section 28.2 of this chapter.
2. (b) When a pet food or specialty pet food enclosed in an outer container or wrapper is intended for retail sale, all required label information must appear on the outer container or wrapper.
3. (c) A vignette, graphic, or pictorial representation on a pet food or specialty pet food label must not misrepresent the contents of the package.
4. (d) The use of the word "proven" in connection with a label claim for a pet food or specialty pet food is not permitted unless the claim is substantiated by scientific or other empirical evidence.
5. (e) No statement may appear on the label or labeling of a pet food or specialty pet food which makes false or misleading comparisons between that product and any other product.
6. (f) A personal or commercial endorsement is permitted on a pet food or specialty pet food label if the endorsement is not false or misleading.
7. (g) A statement on a pet food or specialty pet food label stating "Improved", "New", or a similar designation must be substantiated and limited to not more than six (6) months production.
8. (h) A statement on a pet food or specialty pet food label stating preference or comparative attribute claims must be substantiated and limited to not more than one (1) year production, after which the claim must be removed or resubstantiated.

As added by P.L.16-2026, SEC.13.