Ill. Admin. Code tit. 14, pt. 470

Retail Advertising

AUTHORITY: Implementing Sections 2 and 3 and authorized by Section 4 of the Consumer Fraud and Deceptive Business Practices Act (Ill. Rev. Stat. 1987, ch. 121½, pars. 262, 263, 264). SOURCE: Adopted at 13 Ill. Reg. 11441, effective June 29, 1989.ATTORNEY GENERAL

470.110Preamble 470.120Definitions 470.210Identifying Basis of Price Comparison 470.220Comparison to Seller's Own Former (Regular) Prices 470.230Comparison to Future Prices 470.240Range of Savings or Price Comparison Claims 470.250Use of "List Price" or Similar Comparison 470.260Comparison to Other Sellers' Price for Identical Product 470.270Comparison to Sellers' Own or Other Sellers' Price for Comparable Product 470.280Use of Terms "Two for Price of One", "Buy One, Get One Free"470.290Use of "Sale" Terminology 470.310Customer Demand