1. (a) The department of business, economic development, and tourism shall administer and oversee a "Hawaii Made" program for manufactured products and shall hold ownership of the "Hawaii Made" trademark.

2. (b) For purposes of this section, the department of business, economic development, and tourism shall:

   1. (1) Promote consumer demand for "Hawaii Made" products;
   2. (2) Coordinate manufacturing of "Hawaii Made" products;
   3. (3) Coordinate and promote distribution channels for "Hawaii Made" products;
   4. (4) Ensure that appropriate patents and copyrights are acquired for "Hawaii Made" products; and
   5. (5) Identify new funding opportunities to promote the expansion of "Hawaii Made" products.

3. (c) No person shall:

   1. (1) Keep, offer, display or expose for sale, or solicit for the sale of any item, product, souvenir, or other merchandise that:

      1. (A) Is labeled "Hawaii Made"; or
      2. (B) By any other means, represents the origin of the item as being from any place within the State; or

   2. (2) Use the phrase "Hawaii Made" as an advertising or media tool,

      for any item that has not been manufactured, assembled, fabricated, or produced within the State and that has not had at least fifty-one per cent of its wholesale value added by manufacture, assembly, fabrication, or production within the State, including Hawaii-sourced goods, services, and intellectual property.

[L Sp 2021, c 2, §1]