1624 MARKETING EDUCATION

1624.1 In addition to the general and professional education requirements, for certification in marketing education, coursework in the following representing thirty (30) semester hours shall be required:

(a) Eighteen (18) semester hours from the following:

(1) Advertising management;

(2) Consumer behavior;

(3) Principles of marketing;

(4) Retail store management (includes salesmanship);

(5) Entrepreneurship (business ownership);

(6) Marketing research;

(7) Merchandising/business/marketing mathematics; or

(8) Visual merchandising (display);

(b) A minimum of twelve (12) semester hours from the following:

(1) Business communication;

(2) Business law;

(3) Business statistics;

(4) Economics;

(5) Accounting principles;

(6) Fashion merchandising;

(7) Food marketing;

(8) Hospitality, travel and tourism;

(9) Insurance;

(10) Principles of data processing;

(11) Computer Science;

(12) Money and banking; or

(13) Records management;

(c) Internship in marketing (directed occupational experience); and

(d) The content shall include the following:

(1) Knowledge of merchandising theory and practice;

(2) Knowledge of economic theories and systems;

(3) Knowledge of planning, designing, and administering a marketing education program;

(4) Knowledge of job retirements and career opportunities in management and marketing related fields;

(5) Knowledge of placing secondary school students in public/private establishments;

(6) Work experience in a marketing area;

(7) Knowledge of entrepreneurship; and

(8) Organization and coordination of marketing education programs to include DECA.

SOURCE: Final Rulemaking published at 28 DCR 3201 (July 17, 1981); as amended by Final Rulemaking published at 33 DCR 6542 (October 24, 1986); and by Final Rulemaking published at 40 DCR 6893, 6911 (October 1, 1993).