Part 1

Affirmative Fair Housing Marketing Requirements

Each entity shall meet the following requirements or, if it contracts marketing responsibility to another party, be responsible for that party’s carrying out the following requirements:

1. (1) Create and implement an affirmative fair housing marketing plan to attract buyers, tenants, applicants, or participants that are least likely to apply to the housing opportunity for initial or ongoing sale, rental, or participation in programs administered by the entity. An entity shall have an affirmative fair housing marketing plan in effect for all housing opportunities throughout the term of the use restriction concerning such housing opportunity recorded on the municipal land records, assistance agreement or regulatory agreement for an entity receiving state financial assistance from a housing agency, or at any time during the period an entity is subject to the terms of a contract with a housing agency to administer a program on behalf of a housing agency, as applicable. An entity shall include in its affirmative fair housing marketing plan a carefully documented assessment of the groups that are least likely to apply and a clearly articulated affirmative marketing policy and effort to disseminate information to those groups, including a determination of whether translation of materials into language or languages other than English is necessary. An entity’s marketing efforts shall include a HUD-approved fair housing logo, slogan or statement and all advertising depicting persons shall depict persons of diverse demographic groups.
2. (2) Maintain a policy in compliance with all applicable equal opportunity and nondiscrimination legal requirements when recruiting for staff to be engaged in the sale or rental of properties or the administration of housing opportunities.
3. (3) Instruct all employees and agents of the entity, in writing and orally, of the entity’s policy of nondiscrimination and fair housing with respect to all applicable state, federal and local fair housing laws and regulations.
4. (4) Consider the application of any eligible buyers, tenants, applicants, or participants who the housing agency has referred to the entity.
5. (5) Prominently display, in all offices in which sale, rental, or administrative activity pertaining to housing opportunities occurs, a fair housing poster approved by the Commission on Human Rights and Opportunities that includes reference to protected classes under Connecticut law, and include the HUD-approved fair housing logo, slogan or statement in any printed material the entity uses in connection with sales, rentals, and participation in programs administered by the entity.

(Effective February 4, 2025)