(a) The following are not eligible as cost share:

1. (1) Normal operating expenses and other costs not directly related to the project;
2. (2) Any portion of salary or compensation of an individual who is the target of an approved project activity;
3. (3) The cost of insuring articles owned by private individuals;
4. (4) The cost of product development, product modification, or product research;
5. (5) Slotting fees or similar sales expenditures;
6. (6) Funds, services, capital goods, or personnel provided by any U.S. Government agency;
7. (7) The value of any services generated by a Recipient or a third party that involve no expenditure by the Recipient or third party, e.g., free publicity;
8. (8) The cost of developing any application/proposal for EMP funding;
9. (9) Membership fees in clubs and social organizations; and
10. (10) Any expenditure for an activity prior to CCC's approval of that activity.