(a) Determination of civil penalty amount. The amount of such penalty assessed under § 291.28 shall be determined by taking into account:
- (1) The scientific or fair market value, whichever is greater, of the paleontological resource involved, as determined by the Authorized Officer, and
- (2) The cost of response to and restoration and repair of the resource and the paleontological site involved, and
- (3) Any other factors under §§ 291.37 through 291.39 considered relevant by the Authorized Officer in assessing the penalty.