(a) Criteria. The Board shall continue to study different alternatives for using penalty mail to assist in the location and recovery of missing children. In order to implement a proposal, it must:
- (1) Be cost effective; and
- (2) Fulfill the goal of aiding in the location and recovery of missing children.
- (b) Requirements. In any program, the National Center for Missing and Exploited Children shall select the missing children and the information about these children, which may include a photograph, that will be used by the Board. Proposals must provide for the removal of this material before the end of its shelf life.