(b) The Department of Commerce may include, on or inside authorized types of penalty mail, pictures and biographical data related to missing children, provided such use is determined to be cost effective. The authorized types of penalty mail include:

1. (1) All envelopes; and
2. (2) Self-mailer publications (newsletters, bulletins, etc.) with a shelf-life of no more than 90 days.

(c) The manner in which pictures and biographical data may be used includes:

1. (1) Printing on envelopes at the time they are initially printed with the United States Postal Service (USPS) required postal code identification;
2. (2) Printed inserts that are placed in envelopes along with other mailing material;
3. (3) Stickers that are printed and placed on envelopes prior to mailing; and
4. (4) Printing as part of the content of self-mailers such as bureau newsletters, bulletins, etc.

(g) The Department of Commerce will give priority:

1. (1) To penalty mail that is addressed to the public for receipt in the United States, its territories and possessions; and
2. (2) To inter- and intra-agency publications and other media that will be widely disseminated to and viewed by Federal employees.