(a)

1. (1) A violation of either of the following shall be subject to a civil penalty of five hundred dollars ($500) for the first violation, one thousand dollars ($1,000) for the second violation, and two thousand five hundred dollars ($2,500) for the third and any subsequent violation:

   1. (A) Knowingly and fraudulently representing, selling, or offering for sale, or attempting to represent, sell, or offer for sale, an emotional support dog as being entitled to the rights and privileges accorded by law to a guide, signal, or service dog.
   2. (B) Violating the written notice requirements specified in Section 122317.
2. (2) An action for civil penalties under this section may be brought by the Attorney General, a district attorney, a county counsel, or a city attorney.