Cal. Bus. & Prof. Code § 25503.8
(a) Notwithstanding any other provision of this chapter, a beer manufacturer, the holder of a winegrower’s license, a California winegrower’s agent, a rectifier, a distilled spirits manufacturer, or a distilled spirits manufacturer’s agent may purchase advertising space and time from, or on behalf of, an on-sale retail licensee if all of the following conditions are met:
(1) The on-sale licensee is the owner of any of the following:
(2) The advertising space or time is purchased only in connection with one of the following: