Cal. Code Regs. tit. 17, § 977 – Advertising.

(a) No statements regarding preventive or therapeutic value shall be made either on labels or circulars or in any form of advertising that are not in accord with the opinion held by the recognized authorities of the medical profession and no descriptive matter or discussion of mode of action of the product or theory of its applicability may be used that is not acceptable to the same authorities.
(b) No mention of the department shall be made in advertising either directly or indirectly.
(c) All advertising matter, statements, and representations pertaining to biologics licensed under Sections 1600 to 1620, Health and Safety Code, shall be submitted to the department at least 30 days prior to their use by the licensee.

1. Amendment filed 3-5-76; effective thirtieth day thereafter (Register 76, No. 10).