1. (a) The word “advertisement,” as used in Sections 7534 and 7561.3 (a & b) of Chapter 11.3, Section 7582.20 of Chapter 11.5, and Sections 7590.1(a) and 7599.44 of Chapter 11.6 mean:

   1. (1) Any written or printed communication for the purpose of soliciting, describing, or promoting the licensed business of the licensee, including a brochure, letter, pamphlet, newspaper, periodical, publication or other writing.
   2. (2) A directory listing caused or permitted by the licensee which indicates their licensed activity.
   3. (3) A radio, television or similar airwave transmission which solicits or promotes the licensed business of the licensee.

2. (b) The word “advertisement,” as used in Sections 7534 and 7561.3 (a & b) of Chapter 11.3, Section 7582.20 of Chapter 11.5, and Sections 7590.1(a) and 7599.44 of Chapter 11.6, shall not include the following:

   1. (1) Any printing or writing used on buildings, vehicles, uniforms, badges, or other property where the purpose of the printing or writing is identification.
   2. (2) Any printing or writing on communications, memoranda, or any other writings used in the ordinary course of business where the purpose of the writing is other than the solicitation or promotion of business.
   3. (3) Any printing or writing on novelty objects used in the promotion of the licensee's business where the printing of the information required by Sections 7534 and 7561.3 (a & b) of Chapter 11.3, Section 7582.20 of Chapter 11.5, and Sections 7590.1(a) and 7599.44 of Chapter 11.6 would be impractical due to the available area or surface.

Note: Authority cited: Sections 7515, 7581 and 7591.6, Business and Professions Code. Reference: Sections 7534, 7535, 7561.3, 7582.20, 7582.21, 7590.1 and 7599.44, Business and Professions Code.

History

1. Change without regulatory effect renumbering former section 654 to new section 621, including amendment of section and Note, filed 5-21-98 pursuant to section 100, title 1, California Code of Regulations (Register 98, No. 21). For prior history, see Register 93, No. 3.

2. Change without regulatory effect amending subsections (a)(2) and (b) and amending Note filed 1-12-2015 pursuant to section 100, title 1, California Code of Regulations (Register 2015, No. 3).

3. Change without regulatory effect amending subsections (a), (a)(2), (b) and (b)(3) and amending Note filed 3-18-2021 pursuant to section 100, title 1, California Code of Regulations (Register 2021, No. 12).