1. (a) The full official name of a driving school and the address of its established place of business or branch location(s) as shown in department records, or the school's occupational license number shall be used in all media of advertising and telephone anchor listings. Where a display advertisement appears in the yellow pages of the telephone directory, the address of the driving school's established place of business may be omitted from the display advertisement provided that,

   1. (1) the school's address is listed in the directory's anchor listing; and
   2. (2) the driving school's occupational license number is prominently displayed in the advertisement in lieu of the address.
2. (b) No driving school advertisement shall indicate in any way that a school can issue or guarantee the issuance of a driver's license or imply that the school can in any way influence the department in the issuance of a driver's license or imply that preferential or advantageous treatment from the department can be obtained.
3. (c) No licensed school shall advertise that it is approved by the department.
4. (d) The length of each lesson or course shall be clearly stated whenever the cost for such lessons or course is quoted or advertised.

Note: Authority cited: Section 1651, Vehicle Code. Reference: Section 11110, Vehicle Code.

History

1. Change without regulatory effect renumbering former section 400.40 to section 340.40 filed 7-19-93 pursuant to title 1, section 100, California Code of Regulations (Register 93, No. 30).