1. (a) “Marketing expenditures” include funds expended for written or print documents or brochures, webpages, e-mail or electronic solicitation, mass media usage, or other tools and licensing fees for intellectual property use of images.
2. (b) “Plate program” is any program that involves the issuance of specialized license plates to the public for a fee that is in addition to the regular fees for an original registration, renewal of registration, or transfer of registration of a vehicle.

3. (c) “Plate type” means either sequentially numbered or personalized.

   1. (1) A “sequentially numbered” plate is a license plate bearing the alpha-numeric registration number issued by the department.
   2. (2) A “personalized plate” is a license plate bearing a registration number issued in a combination of numbers, letters, or symbols authorized by statute, requested by the owner or lessee of a vehicle.
4. (d) “Sponsor” means the entity authorized by the Vehicle Code to apply to the department to create, maintain, report on, or cancel a plate program. Sponsor includes a state agency as defined in Vehicle Code Section 5151.
5. (e) “Vehicle type” means an automobile, motorcycle, commercial vehicle, or trailer.

Note: Authority cited: Sections 1651 and 5110, Vehicle Code. Reference: Sections 5024, 5151, 5156 and 5159 Vehicle Code.

History

1. Amendment of article 3.1 heading and new section filed 5-19-99; operative 6-18-99 (Register 99, No. 21).

2. Amendment of section and Note filed 2-5-2002; operative 3-7-2002 (Register 2002, No. 6).

3. Repealer and new section and amendment of Note filed 11-20-2017; operative 1-1-2018 (Register 2017, No. 47).

4. Amendment of article heading, new subsection (a), subsection relettering and amendment of Note filed 7-26-2023; operative 10-1-2023 (Register 2023, No. 30).