A. The publication classification is comprised of the business of publishing newspapers, magazines or other periodicals and publications if published in this state. The publication classification does not include:

1. 1. Manufacturing or publishing books.
2. 2. Sales of magazines or other periodicals or other publications by this state to encourage tourist travel.

B. The tax base for the publication classification is the gross proceeds of sales or gross income derived from the business, including the gross income derived from notices and subscription income, but the following shall be deducted from the tax base:

1. 1. Gross income derived from advertising.

2. 2. Gross proceeds of sales or gross income derived from sales of personal property to:

   1. (a) Qualifying hospitals as defined in section 42-5001.
   2. (b) A qualifying health care organization as defined in section 42-5001 if the tangible personal property is used by the organization solely to provide health and medical related educational and charitable services.
   3. (c) A qualifying health sciences educational institution as defined in section 42-5001.