1. A. A licensee shall not advertise property in a manner that implies that no salesperson or broker is taking part in the offer for sale, lease, or exchange.
2. B. Any licensee advertising their own or another licensee’s property for sale, lease, or exchange in Arizona shall disclose they are licensed as a salesperson or broker, and as the property owner by placing the words “owner/agent” in the advertisement.
3. C. A licensee shall ensure that all advertising contains accurate claims and representations, and fully states factual material relating to the information advertised. A salesperson or broker shall not misrepresent the facts or create misleading or ambiguous impressions.
4. D. A school shall include its name, school number, phone and email contact information, and the name of the school administrator in all advertising of Department-approved courses. The school owner, director, or administrator shall supervise all advertising. The school owner shall ensure that the school’s advertising is accurate.
5. E. A licensee shall ensure that all advertising identifies in a clear and prominent manner the employing broker’s legal name or the d.b.a. name or names contained on the employing broker’s license certificate.
6. F. A licensee who advertises property that is the subject of another person’s real estate employment agreement shall make a disclosure in the advertisement itself that indicates the properties featured are not representative of the licensee’s transaction history and includes information of other licensee’s transactions.
7. G. The designated broker is responsible for the advertising of all real estate activity.
8. H. A licensee shall not use the term “acre,” either alone or modified, unless referring to an area of land representing at least 43,560 square feet.
9. I. Before placing a sign or publishing to an electronic medium giving notice that specific property is being offered for sale, lease, rent, or exchange, a licensee shall secure the written consent of the property owner, and the sign or publication shall be promptly removed upon request of the property owner.
10. J. The use of an electronic medium, such as the Internet, Artificial Intelligence, or web site technology, that targets residents of this State state with the offering of a property interest or real estate brokerage services pertaining to property located in this state constitutes the dissemination of advertising as defined in A.R.S. § 32-2101(2). All advertising using an electronic medium must comply with subsection (E) of this Section and if advertising online, all requirements of advertising set forth in this Section must be satisfied on the advertisement without the need to scroll.

Historical Note

Former Section R4-28-14 repealed, new Section R4-28-14 adopted effective May 1, 1980 (Supp. 80-3). Amended subsection (D) effective August 1, 1986 (Supp. 86-4). Former Section R4-28-14 renumbered without change as Section R4-28-502 (Supp. 87-1). Section R4-28-502 amended by final rulemaking at 5 A.A.R. 650, effective February 3, 1999 (Supp. 99-1). Amended by final rulemaking at 11 A.A.R. 506, effective March 5, 2005 (Supp. 05-1). Amended by final rulemaking at 31 A.A.R. 4267 (November 7, 2025), effective December 13, 2025 (Supp. 25-4).