1. 1. The use of English media alone or the exclusive use of media catering to the majority population in an area when, in the area, there are also available non-English or other minority media; and
2. 2. The selective use of human models which primarily cater to one racial, sexual, or national origin segment of the population without a complementary advertising cam­paign that is directed at other groups.

The selective use of advertising media or content in particular com­binations used exclusively for a housing development or site which leads to discriminatory results is a violation of the Act. In determin­ing whether a media advertising campaign is violative of the Fair Housing Act, the Attorney General shall consider the following fac­tors:

Historical Note

Adopted effective December 2, 1994 (Supp. 94-4).