Schools shall provide not less than the following:

1. (1)

   1. (A) Any advertisement or promotional literature written or used by a school shall be completely truthful.
   2. (B) The material shall be presented in a manner, which avoids leaving any false, misleading, or exaggerated impressions with respect to the school, its personnel, programs and services, or the occupational opportunities for students and/or graduates.
   3. (C) Television and radio advertisements shall disclose if a person portraying a student is an actor.
   4. (D) This may be done by indicating in the advertisement that “This is a dramatization”;

2. (2)

   1. (A) All advertising and promotional literature shall include the name of the school as licensed.
   2. (B) So-called blind advertisements are considered misleading and unethical;
3. (3) Schools shall not use a photograph, cut, engraving, or illustration in catalogs, sales literature, or otherwise in such manner as to convey a false impression as to the size, importance, or location of the school or its equipment;

4. (4)

   1. (A) Letters of endorsement, commendation, or recommendation may be used provided prior consent is obtained and no remuneration is made for either the consent or use of the endorsement.
   2. (B) Consent agreements from students shall be kept on file and be subject to review.
   3. (C) Testimonial material may be used only when it is strictly factual and portrays currently correct conditions or facts.
   4. (D) Seventy five percent (75%) of the file shall contain letters five (5) years old or less;
5. (5) Schools shall be duly approved and licensed by the State Board of Private Career Education before they may promote or advertise through any media or form;
6. (6) Schools shall not advertise that they offer programs which have not been licensed;

7. (7)

   1. (A) All advertising and promotional literature used by a school shall clearly indicate that training or education, and not employment, is being offered.
   2. (B) Job guarantees shall not be stated in any form;

8. (8)

   1. (A) Schools placing advertisements in classified columns of newspapers or other publications to attract students shall use classifications such as:

      1. (i) "Education";
      2. (ii) "Schools"; or
      3. (iii) "Instruction".
   2. (B) Headings such as "Help Wanted," "Employment," or "Business Opportunities" shall be used only to solicit employees for the school;
9. (9) A school shall not use the words "free" or "guarantee" for advertising or sales promotion purposes;
10. (10) References to financial aid availability shall include the phrase "for those who qualify";
11. (11) Schools that utilize completion or placement statistics in advertisements, other recruiting materials, and/or verbal presentations shall maintain proof of corroboration of these statistics;
12. (12) No dollar amount or amounts and/or no references to potential earning shall be quoted in any advertisement as representative or indicative of the earning potential of graduates;

13. (13) Advertisements shall clearly identify the name and location of the school and the statement:

    1. (A) “Licensed by the State Board of Private Career Education”;
    2. (B) “Licensed by the Arkansas State Board of Private Career Education”;
    3. (C) “Licensed by SBPCE”; or
    4. (D) “Licensed by ASBPCE”; and
14. (14) No statement shall be made that the school or its programs of instruction have been accredited unless the accreditation is issued by an accrediting agency recognized by the United States Department of Education.