Permits shall not be required for the following signs and devices which are erected in conformance with this part hereinafter set out:

1. (1) Signs or devices in areas with comprehensive zoning;

2. (2)

   1. (A) On-premise devices.
   2. (B) Devices advertising the sale or lease of property on which they are located.
   3. (C) Devices advertising activities conducted on the property on which they are located.
   4. (D) Property on which advertising activities are conducted means the land occupied by the regularly used building, parking lot, and storage or processing area of a commercial, business, or industrial activity; and

3. (3)

   1. (A) Directional and other official signs.
   2. (B) Signs erected by or for public officials in the discharge of their duties, such as zoning changes, historical markers, public utility signs, etc.

   3. (C)

      1. (i) Service club signs providing information about meetings of Rotary, Kiwanis, or other service clubs, and church signs.
      2. (ii) These signs must not exceed eight square feet (8 ft²) in size.
   4. (D) Public service signs on school bus shelters shall not exceed thirty-two square feet (32 ft²) in area and the message shall conform to national standards for message content.

   5. (E)

      1. (i) Directional signs.

      2. (ii) Signs containing directional information about:

         1. (a) (a) Public places owned or operated by federal, state, or local governments or their agencies;
         2. (b) (b) Public or privately owned natural phenomena, historic, cultural, scientific, educational, and religious sites; and
      3. (c) (c) Areas of natural scenic beauty or naturally suited for outdoor recreation, deemed to be in the interest of the traveling public.

      4. (iii) National standard categories for directional signs:

         1. (a) (a) General. The following are prohibited:
4. (1) (1) Signs advertising illegal activities;
5. (2) (2) Signs which are traffic hazards;
6. (3) (3) Signs erected on trees or painted on rocks or other natural features;
7. (4) (4) Obsolete signs or signs in disrepair; and

8. (5) (5) Signs which move;

   1. (b) (b) Size. Shall not exceed one hundred fifty square feet (150 ft²) in area, twenty feet (20’) maximum length, including border and trim but excluding supports;

      1. (c) (c) Lighting. Signs with flashing or moving lights, overly bright or intense lights, and lights which would interfere with safe traffic movement are prohibited;
      2. (d)

9. (1) (d)(1) Spacing. Signs shall not be placed within:

   1. (A) (A) Two thousand feet (2,000’) of an:

      1. (i) (i) Interchange;
      2. (ii) (ii) Rest area;
      3. (iii) (iii) Park lane; or
      4. (iv) (iv) Scenic area; or
   2. (B) (B) One (1) mile of another directional sign facing the same travel direction.

10. (2) (2) Only three (3) signs pertaining to the same activity may be erected facing the same direction of travel on a single route approaching the activity, and signs must be within seventy-five (75) air miles of the activity if the sign is adjacent to an interstate highway, or fifty (50) air miles if on a primary highway;

    1. (e) (e) Message content. Must be limited to identification of activity without descriptive words or phrases or pictorial representations; and

       1. (f)
11. (1) (f)(1) Selection criteria. Privately owned attractions or activities must be nationally or regionally known and listed with the Arkansas Historical Association or the Department of Parks, Heritage, and Tourism shall be accepted as evidence of such recognition.
12. (2) (2) The fact that an attraction or activity is not listed will be conclusive evidence that it is not nationally or regionally known.

Codification Notes: This section as promulgated prior to codification into the Code of Arkansas Rules provided the following at the end of the section: “*Superceded by Act 999 of 1975, See page 27.”