(a)

1. (1) Each policy shall include a renewal, continuation, or nonrenewal provision.
2. (2) The language or specification of such provision must be consistent with the type of contract to be issued.

3. (3) Such provision shall be appropriately captioned and clearly state the:

   1. (A) Duration, where limited, of renewability; and
   2. (B) Duration of the term of coverage for which the policy is issued and for which it may be renewed.

(b)

1. (1) Except for riders or endorsements by which the insurer effectuates a request made in writing by the policyholder or exercises a specifically reserved right under the policy, all riders or endorsements added to a policy after the date of issue or at reinstatement or renewal that reduce or eliminate benefits or coverage in the policy shall require signed acceptance by the policyholder.
2. (2) After date of policy issue, any rider or endorsement that increases benefits or coverage with a concomitant increase in premium during the policy term must be agreed to in writing signed by the insured, except if the increased benefits or coverage is required by law.

(g)

1. (1) All policies, except single premium nonrenewable policies and as otherwise provided in this subsection, shall have a notice prominently printed on the first page of the policy or attached thereto stating in substance that the policyholder shall have the right to return the policy within ten (10) days of its delivery, unless the policy provides for a greater period, and to have the premium refunded if, after examination of the policy, the policyholder is not satisfied for any reason.
2. (2) With respect to policies issued pursuant to a direct-response solicitation to persons eligible for Medicare by reason of age, the policy shall have a notice prominently printed on the first page of the policy or attached thereto stating in substance that the policyholder shall have the right to return the policy within thirty (30) days of its delivery and to have the premium refunded if, after examination of the policy, the policyholder is not satisfied for any reason.

(i) If a policy contains a conversion privilege, it shall comply in substance with the following:

1. (1) The caption of the provision shall be "Conversion Privilege" or words of similar import;

2. (2) The provision shall indicate the:

   1. (A) Persons eligible for conversion;
   2. (B) Circumstances applicable to the conversion privilege, including any limitations on the conversion; and
   3. (C) Person by whom the conversion privilege may be exercised; and
3. (3) The provision shall specify the benefits to be provided on conversion or may state that the converted coverage will be as provided on a policy form then being used by the insurer for that purpose.

(j)

1. (1) Insurers issuing policies that provide hospital or medical expense coverage on an expense-incurred or indemnity basis other than incidentally to a person or persons eligible for Medicare by reason of age shall provide to the policyholder a Medicare supplement buyer's guide as described in Minimum Standards for Medicare Supplement Policies, 23 CAR pt. 89.
2. (2) Delivery of the buyer's guide shall be made whether or not such individual policy qualifies as a Medicare supplement policy as defined in Minimum Standards for Medicare Supplement Policies.
3. (3) Except in the case of direct-response insurers, delivery of the buyer's guide shall be made at the time of application, and acknowledgment of receipt of certification of delivery of the buyer's guide shall be provided to the insurer.

4. (4) Direct-response insurers shall deliver the buyer's guide:

   1. (A) Not later than the time the policy is delivered; or
   2. (B) Sooner upon request.

5. (5) The phrase "other than incidentally" is intended to exempt policies such as those:

   1. (A) That provide accidental death benefits for travel or other accidents; and
   2. (B) Where the medical expense or indemnity, if any, only accompanies such other benefits.