- (a) The purpose of this part is to protect prospective purchasers with respect to the advertisement of disability insurance in the same manner as the rules governing advertisements of Medicare supplement insurance.
- (b) This rule ensures the clear and truthful disclosure of the benefits, limitations, and exclusions of policies sold as disability insurance.
(c) This is intended to be accomplished by the establishment of guidelines and permissible and impermissible standards of conduct in the advertising of disability insurance in a manner that:
- (1) Prevents unfair, deceptive, and misleading advertising; and
- (2) Is conducive to accurate presentation and description to the insurance-buying public through the advertising media and material used by insurance agents and companies.