All sellers and their employees, agents, or anyone soliciting on their behalf are prohibited from undertaking any of the following practices when engaging in the solicitation of prepaid funeral benefits contracts from consumers:

1. (1) The making of any untrue statements of material fact or omission of any material facts when engaged in prepaid funeral benefits contracts solicitation;

2. (2) The use of any advertisements or offers of prepaid funeral benefits contracts that are:

   1. (A) False;
   2. (B) Misleading;
   3. (C) Deceptive;
   4. (D) Unfair;
   5. (E) Coercive; or
   6. (F) Intimidating;
3. (3) The solicitation of potential prepaid funeral benefits contracts consumers by telephone any time between the hours of 9:00 p.m. and 8:00 a.m., unless the consumer specifically requests a solicitation during these hours; or
4. (4) The use of the term "trust" or "trust-funded" in any prepaid funeral benefits contracts advertisement or solicitation in any misleading way.