- (a) The purpose of this rule is to define certain minimum standards which, if violated with such frequency as to indicate a general business practice, will be deemed to constitute unfair claims settlement practices.
- (b) Arkansas Code § 23-66-201 et seq., § 23-76-103, § 23-76-119, and § 23-94-204 prohibit insurers, health maintenance organizations, and risk retention groups doing business in the State of Arkansas from engaging in unfair claims settlement practices and provide that, if any insurer or health maintenance organization or risk retention group performs any of the acts or practices proscribed by those sections with such frequency as to indicate a general business practice, then those acts shall constitute an unfair or deceptive act or practice in the business of insurance.