1. (a) The intent of this policy is to allow publications furnished by the tourism industry to be displayed, taking into account the differences in:

   1. (1) Display space available;
   2. (2) Storage areas; and
   3. (3) The number of qualifying tourism businesses near the various state parks.

2. (b)

   1. (1) Set forth in this policy are criteria for the display of non-Department of Parks, Heritage, and Tourism brochures, circulars, booklets, etc., collectively known as “publications”, limited to state park visitor centers, lodges, museums, and other designated park facilities.
   2. (2) The following standards establish rules for all state park visitor centers.

3. (c) General policy. Contingent on space availability, the State Parks Division authorizes the display of State Parks Division concessionaries’ and non-department publications from:

   1. (1) State and federal recreation, cultural, and natural resources (ex, Arkansas State Game and Fish Commission hunting and fishing guides, etc.);
   2. (2) Conservation and education partners;
   3. (3) State park friends organizations (501(c)(3)); and
   4. (4) Related entities.

4. (d) Approval.

   1. (1) The Director of the State Parks Division shall approve in advance the display of all non-department brochures and publications provided by the tourism industry.
   2. (2) The tourism entity must qualify as an attraction, lodging, or dining (ALD) facility by the Tourism Division (as amended).
   3. (3) Due to space limitations in state park visitor centers and the varying number of ALDs near state parks, the director will set a maximum radius from each state park for consideration of ALD brochures in visitor centers.
   4. (4) Requests shall be sent first to the applicable park superintendent for review, on a first-come, first-served basis.

   5. (5)

      1. (A) Subject to space availability and prior approval of the director, contract brochure distribution companies (BDC) may be allowed to place small brochure racks in visitor centers.
      2. (B) BDCs may provide brochures for ALDs outside of the established radius for each state park.
      3. (C) Requests shall be directed to the park superintendent, with contracts approved by the Manager of Marketing and Revenue.
5. (e) Size. Brochure size shall be approximately three and one-half inches (3.5") to four inches (4") wide by eight and one-half inches (8.5") to nine inches (9") tall (no business cards or postcards), digest size approximately five and one-half inches by eight and one-half inches (5.5" x 8.5"), and magazine size approximately eight and one-half inches by eleven inches (8.5" x 11").
6. (f) Paper stock. Publications shall be printed on paper of sufficient weight to stand upright in the racks.

7. (g) Topics.

   1. (1) Publications must contain or promote Arkansas tourism-related:

      1. (A) Attractions;
      2. (B) Lodging;
      3. (C) Dining; or
      4. (D) Events.

   2. (2)

      1. (A) Publications promoting Arkansas and other states must have seventy-five percent (75%) or more of the contents dedicated to Arkansas ALDs or events.
      2. (B) The front cover must also have seventy-five percent (75%) or greater Arkansas content.
   3. (3) Publications on facilities such as real estate agencies, automobile repair and RV repair, etc., are not allowed for display, but business operators may place ads in regional or city guides (contact the Tourism Division for more information).
   4. (4) ALDs being promoted must be open to the general public.
   5. (5) Publications must be attractively designed and printed.
   6. (6) No “open by appointment” operations will be considered.
   7. (7) No political publications or publications containing political advertisements will be accepted.
   8. (8) No publications containing offensive language or pictures that could be defined as being in bad taste by a park superintendent will be allowed.
   9. (9) Only coupon books officially sanctioned by the department are approved for placement.

8. (h) Publications and inserts.

   1. (1) ALDs will not be allowed to display an assortment of different pieces advertising their facility/attraction.
   2. (2) One (1) publication per business may be approved, subject to space availability.

9. (i) Changes.

   1. (1) ALDs placing publications in state park visitor centers are responsible for notifying the park superintendent of all changes in the material listed in their publications.
   2. (2) Examples include prices, closing business, changing locations, hours of operation, seasons, etc.
10. (j) Seasonal publications. Subject to space availability, publications promoting seasonal ALDs may be approved and placed thirty (30) days prior to opening and removed the following day after the final day of operation.

11. (k) Method of shipping.

    1. (1) ALDs shall be responsible for delivering and keeping publications supplied to the park.
    2. (2) The park superintendent will determine available storage space and quantities.

Codification Notes: “RV” means recreational vehicle. This section as promulgated prior to codification into the Code of Arkansas Rules provided as follows: "DECEMBER 15, 2013 PARK DIRECTIVE 1160" "APPROVED BY THE ARKANSAS STATE PARKS, RECREATION AND TRAVEL COMMISSION AT THE OCTOBER 17, 2013 MEETING AND FAVORABLY REVIEWED BY THE ARKANSAS ADMINISTRATIVE RULES AND REGULATIONS SUBCOMMITTEE AT THE DECEMBER 11, 2013 MEETING. Replaces Pilot Study dated May 20, 2010"