(a)

1. (1) Many approaches can be taken to persuade someone to accept an idea or product.
2. (2) Marketing involves a degree of trial and error to find which approach will work with a certain employer.

(b)

1. (1) Local office staff responsible for marketing should familiarize themselves with various marketing/sales techniques by researching the volume of current information available in:

   1. (A) Magazines;
   2. (B) Books;
   3. (C) Newspapers; and
   4. (D) Libraries.
2. (2) Information about the local labor market and the economy to understand the needs of employers in a particular area should also be researched.

(c)

1. (1) This research should then be used to select or prioritize employers to contact.
2. (2) Small businesses should not necessarily be overlooked for larger companies.
3. (3) It is important that contact with all or as many employers as possible in the area eventually be made.
4. (4) Staff should not be disappointed if every marketing contact does not yield a job order.