20 CAR § 503-801 – Marketing generally

(a) Marketing activities for transitional employment assistance (TEA) are intended to make the community and the employment sector aware of program:
1. (1) Services;
2. (2) Activities; and
3. (3) Goals.
(b) Marketing has two (2) elements:
1. (1) Marketing the purpose, service, strengths, and record of TEA; and
2. (2) Marketing participant’s talents, skills, and ability to meet identified employer needs.
(c) Marketing can be done directly or indirectly.
(d) Marketing includes, but is not limited to:
1. (1) Face-to-face contacts with employers;
2. (2) Mailouts (introductory letters, notes of appreciation, newsletters);
3. (3) Involvement with the chamber of commerce;
4. (4) Press releases;
5. (5) Networking with other employment agencies; and
6. (6) Speaking to civic organizations.
(e) The primary responsibility of the marketing specialist or other local office staff member, all staff involved with TEA should market the program.
(f) All local office staff can assist in job development by sharing potential job leads with the TEA supervisor and/or the marketing specialist.