- (a) Since the name under which a dentist conducts his or her practice may be a factor in the selection process of the patient, the use of a trade name or an assumed name that is false or misleading in any material respect is unethical.
(b) A dentist may practice in a dental facility that uses any of the following names:
- (1) The name of the dentist as it appears on his or her license and renewal certificate;
- (2) The name of a dentist who employs him or her and practices in the same facility;
- (3) A partnership name composed of the name or names of one (1) or more dentists practicing in the same facility;
- (4) A corporate name composed of the name or names of one (1) or more of the dentists practicing as employees of the corporation in the same facility; or
- (5) A fictitious name, if the conditions set forth in 17 CAR § 115-602 are fulfilled.