1. (a) No advertisement shall imply that the dentist is a specialist unless the dentist is licensed by the Arkansas State Board of Dental Examiners in one (1) of the ADA-recognized specialties.
2. (b) A general or family dentist may list services offered at his or her office in an advertisement, but it must be clear that the services are offered by a dentist who is a general or family dentist.

3. (c)

   1. (1)

      1. (A) If one’s services are referenced in the advertisement, the advertisement shall state either “general practice” or “general dentistry” or the American Dental Association-recognized specialty that the practitioner practices immediately following the name and degree of the practitioner.
      2. (B) The word “family” may be substituted for the word “general”.
   2. (2) An example of an advertisement that would not be acceptable: “John Doe, DDS, Sedation Dentist”.
   3. (3) An example of an advertisement that would be acceptable: “John Doe, DDS, Family Dentistry, Sedation services available”.

Codification Notes: "ADA" means American Dental Association.