- (a) The Arkansas State Board of Dental Examiners may require a dentist to substantiate the truthfulness of any assertion or representation of material fact set forth in an advertisement.
- (b) At the time an advertisement is placed, the dentist must possess and rely upon information that, when produced, would substantiate the truthfulness of any assertion or representation of material fact set forth in such advertisement.
- (c) The failure to possess and rely upon such information at the time the advertisement is placed shall be deemed professional misconduct.
- (d) The failure to provide the factual substantiation to support a representation or assertion when requested by the board shall be deemed professional misconduct.