- (a) Although any dentist may advertise, no dentist shall advertise or solicit patients in any form of communication in a manner that is false or misleading in any material respect.
(b) "False or misleading in any material respect” means communications shall be avoided that would:
- (1) Contain a material misrepresentation of fact;
- (2) Omit a fact necessary to make the statement considered as a whole not materially misleading;
- (3) Contain a representation or implication regarding the quality of dental services that would suggest unique or general superiority to other practitioners that is not susceptible to reasonable verification by the public; or
- (4) Be intended or be likely to create an unjustified expectation about results the dentist can achieve.