“Unprofessional conduct” is defined to be any one (1) of the following:

1. (1) The obtaining of any fee by fraud or misrepresentation;
2. (2) The willful betrayal of professional secrets;
3. (3) The employment directly or indirectly of any student or suspended or unlicensed dentist or dental hygienist to practice dentistry or dental hygiene as defined in this part;
4. (4) The aiding or abetting of any unlicensed person to practice dentistry or dental hygiene;
5. (5) The aiding or abetting of a licensed person to practice dentistry or dental hygiene unlawfully;
6. (6) Habitual intemperance;
7. (7) Gross immorality;
8. (8) The use of any false, assumed, or fictitious name, either as an individual, firm, corporation, or otherwise, or any name other than the name under which he or she is licensed to practice, in advertising or in any other manner indicating that he or she is practicing or will practice dentistry, except such name as has been approved in writing by the Arkansas State Board of Dental Examiners;
9. (9) The receiving of anything of value as a referral fee, a fee splitting, a commission, or rebate, when professional services have not been rendered by the licensee;
10. (10) The making or use of any advertising statements of a character tending to deceive or mislead the public;
11. (11) The advertising of professional superiority or the advertising of the performance of professional services in a superior manner;

12. (12) The advertising to:

    1. (A) Guarantee any dental service; or
    2. (B) Perform any dental operation painlessly;
13. (13) The willful violation of any of the provisions of law regulating the dispensing and administration of dangerous drugs or narcotics;

14. (14) Any licentiate may have his or her license revoked or suspended or be reprimanded or be placed on probation by the board for:

    1. (A)

       1. (i) Unprofessional conduct, gross negligence, or inefficiency in his or her profession.

       2. (ii) “Inefficient” means:

          1. (a) (a) Wanting in ability;
          2. (b) (b) Incompetent;
       3. (c) (c) Wasteful of time, energy, or materials; or
       4. (d) (d) Not producing the intended result; or
    2. (B) Conviction of a felony or misdemeanor involving moral turpitude; or

15. (15) A dentist should not abandon a patient, as defined as:

    1. (A) Unilateral termination of care without the patient’s consent and/or knowledge, or without adequate notice, while the patient is still in need of treatment;
    2. (B) Severing the dentist–patient relationship without giving reasonable notice to the patient or parent/legal guardian, if the patient is a minor or incapacitated adult, so that arrangements can be made for continuation of dental care by others; or

    3. (C)

       1. (i) A dental practice that accepts patients and provides one, some, or all preventive services including examinations, prophylaxis, radiographs, fluoride treatments, and sealants but does not follow up with treatment when such treatment is clearly indicated is considered to be abandoning the patient.
       2. (ii) Follow-up care can be provided by a dentist in the facility where the preventive treatment is provided or by referral, clearly documented in the patient record, to another dental facility.
       3. (iii) If patient is dismissed from the practice prior to the completion of services, this must also be clearly documented in the patient record.