1. (a) A licensee may practice public accounting only in a form of organization permitted by the Public Accountancy Act of 1975, Arkansas Code § 17-12-101 et seq.

2. (b)

   1. (1) A licensee shall not practice public accountancy under a name which is misleading in any way, as to:

      1. (A) The legal form of the firm;
      2. (B) The persons who are partners, managers, members, officers, or shareholders of the firm; or
      3. (C) Any matter with respect to which public communications are restricted by 17 CAR § 235-503.
   2. (2) Names of one (1) or more past partners, members, or share­holders may be included in the firm name of a partnership, limited liability company, corporation, or its successor.
   3. (3) A partner or member surviving the death or withdrawal of all other partners or members may continue to practice under a partnership or limited liability company name for up to two (2) years after becoming a sole practitioner.
3. (c) A fictitious firm name (that is, one not consisting of the names or initials of one (1) or more present or former partners, members, or shareholders) may not be used by a CPA firm unless such name has been registered with and approved by the Arkansas State Board of Public Accountancy as not being false or misleading.
4. (d) A firm may not include the term “Associates” or “Company” unless the firm has at least two (2) full time CPAs on staff.

Codification Notes: "CPA" means certified public accountant.