1. (a) The Department of Health permits advertising by LLMs regarding the practice of licensed lay midwifery in accordance with this part.

2. (b)

   1. (1) No LLM shall disseminate or cause the dissemination of any advertisement or advertising that is in any way false, deceptive, or misleading.

   2. (2) Any advertisement or advertising shall be deemed to be false, deceptive, or misleading if it:

      1. (A) Contains a misrepresentation of facts;
      2. (B) Makes only a partial disclosure of relevant facts;
      3. (C) Contains any representation or claims as to services that the LLM cannot legally perform;
      4. (D) Contains any representation, statement, or claim which misleads or deceives; or
      5. (E) Could lead a reasonably prudent person to believe that the LLM is licensed to practice nursing or medicine when not so licensed in the State of Arkansas.
3. (c) Advertising that crosses into other states must clearly state if any of the services offered are legal only in certain states in which the LLM practices.

Codification Notes: “LLM” means licensed lay midwife.