(a) Any optometrist who advertises as to his or her services, charges, or items furnished shall do so in such a manner as not to directly or indirectly mislead the public with respect thereto and in accordance with the following:

1. (1) Such advertising shall specify as to services:

   1. (A) What services are included in the prices quoted and specifically whether the price includes professional examination and prescriptions; and
   2. (B) Whether additional charges may be made for related or subsequent services required in individual cases;
2. (2) Any statement or advertisement that purports to provide a “guaranteed” cure of any condition as a result of receipt of ophthalmic services or materials is prohibited; and

3. (3)

   1. (A) Any statement or advertisement that involves eyeglasses, lenses, frames, mountings, or prosthetic devices shall specify the kind, type, and quality of the advertised item, as well as the name of the manufacturer, and the manufacturer’s identifying name or number to enable the public to identify and evaluate the advertised item.
   2. (B) Such advertising shall state whether the quoted price includes the cost of professional services, and if not, the amount which will be added for each service.