(a) The Project Report Form (Form RFP 2A or 2B):

1. (1) Gives the Tourism Division of the Department of Parks, Heritage, and Tourism and the State Parks, Recreation, and Travel Commission an idea of:

   1. (A) What each region is attempting to achieve with its advertising; and
   2. (B) The actual result of this effort; and
2. (2) Allows the region to track its advertising effectiveness.