1. (a) When advertising on the internet with banner ads or preroll video, three (3) digital forms of documentation are necessary:

   1. (1) A screenshot of the ad, banner ad, newsletter, or analytics as it appears on the site, including the URL;
   2. (2) A copy of the contractual agreement; and

   3. (3)

      1. (A) End-of-campaign analytics provided by vendor.
      2. (B) Must include, but are not limited to:

2. (i) Exit links to region site;

   1. (ii) Page views; and

      1. (iii) Time on site.

3. (b) When advertising through keyword buys, a detailed digital invoice including keywords and payment is required.

   1. (c) If the regional internet advertising is purchased through an ad agency, a digital copy of the ad agency invoice will still be required.

Codification Notes: "URL" means uniform resource locators.