1. (a)

   1. (1) Internet sites promoting and advertising the recreation and travel attractions of the region will be allowed.
   2. (2) The website will be considered by the Tourism Division of the Department of Parks, Heritage, and Tourism as an entire unit.
   3. (3) The unit must be clearly travel promotion-oriented, designed to promote the entire region.
   4. (4) No industrial promotion may be made part of any website unless the advertisement or promotion is clearly intended to promote tourism, travel, or vacation business within the region.

2. (b) Out-of-state advertising may be accepted if the following conditions are met:

   1. (1) Ads from another state tourism office will not be allowed; and

   2. (2) Any out-of-state ad must be:

      1. (A) In good taste; and
      2. (B) Approved in advance by the region's board of directors.

3. (c) In order to ensure that regional tourist association websites are in full compliance with the minimum legal requirements of the Matching Funds Program, it is mandatory that a draft copy, print or electronic, of the home page and all additional pages:

   1. (1) Be digitally submitted to and approved by the division in advance; and
   2. (2) Shall include all editorial and private sector content.
4. (d) The website's content shall contain no less than forty percent (40%) editorial.

5. (e)

   1. (1) All websites must contain in a prominent location an outline of the state with the individual region comprising all counties clearly defined.
   2. (2) This map will indicate major interstate routes and primary roads into the region.

6. (f)

   1. (1) Without exception, the following codification must be made a part of regional materials using matching funds.

   2. (2) The website must contain the following information in a prominent location:

      1. (A) Date created; and
      2. (B) A statement in 8-point type in final production that must include an acknowledgement of the region and the Tourism Division.

Codification Notes: This section as promulgated prior to codification into the Code of Arkansas Rules provided as follows: "(see also page XX)"