(a)

1. (1) Brochures promoting and advertising the recreation and travel attractions of the region should be in full color.
2. (2) A brochure will be considered by the Tourism Division of the Department of Parks, Heritage, and Tourism as an entire unit.
3. (3) The unit must be clearly travel promotion-oriented, designed to promote the entire region.
4. (4) No industrial promotion may be made part of any brochure unless the advertisement or promotion is clearly intended to promote tourism, travel, or vacation business within the region.

(b) Out-of-state advertising may be accepted if the following conditions are met:

1. (1) Ads from another state tourism office will not be allowed; and

2. (2) Any out-of-state ad must be:

   1. (A) In good taste; and
   2. (B) Approved in advance by the region's board of directors.

(c) In order to ensure that regional tourist promotion agency brochures are in full compliance with the minimum legal requirements of the Matching Funds Program, it is mandatory that the printer’s proofs of all regional agency brochures:

1. (1) Be digitally submitted to and approved by the division prior to printing; and
2. (2) Shall include all editorial and private sector content.

(d)

1. (1) The brochure's content shall contain no less than forty percent (40%) editorial.
2. (2) Of the sixty percent (60%) advertising, up to ten percent (10%) can be two-color.

(e)

1. (1) The outside front cover of the regional tourist promotion agency brochures will be for display of nonpaid advertisement of a major tourist attraction or scenic view of the region.
2. (2) The cover must be previously approved by a majority of the board of directors within the specific association and submitted along with the brochure printer’s proofs to the division prior to printing for approval.

(f)

1. (1) All brochures must contain in a prominent location an outline of the state with the individual region comprising all counties clearly defined.
2. (2) This map will indicate major interstate routes and primary roads into the region.

(g)

1. (1) Without exception, the Arkansas state outline with region counties and major routes indicated will be made a part of regional materials using matching funds.

2. (2) This codification must contain the following information in a prominent location:

   1. (A) Date;
   2. (B) Quantity printed;
   3. (C) The words "Printed in USA"; and
   4. (D) A statement in 8-point type in final production that must include an acknowledgement of the region and the Tourism Division. Example: If fifty thousand (50,000) brochures or folders are printed in December of 2011, codification would read: “12-11 50M, Printed in USA”.