15 CAR § 370-106 – Use of funds — Required statements for advertisements

(a) Funds must be used to buy advertising:
1. (1) Magazine;
2. (2) Newspaper;
3. (3) Radio;
4. (4) Television;
5. (5) Online;
6. (6) Posters;
7. (7) Flyers; or
8. (8) Billboards.
(b) Purchase of supplies, clothing, or other items that could be used for resale will not be approved for funding.
(c)
1. (1) All advertising purchased with grant money, excluding billboards, must include the following statement: “This ad paid for in part by AR Dept. of Parks, Heritage & Tourism. For more information on festivals in Arkansas, visit Arkansas.com.”
2. (2) In print advertising, the statement must be no smaller than eight (8) points.
3. (3) In audio advertising, the statement must not be under five (5) seconds in duration.
(d) Billboard ads must include the following statement large enough to be legible from the highway: “Visit Arkansas.com for more events in The Natural State!”