Ala. Admin. Code r. 700-X-3-.04
Advertising
Effective Jun 14, 2024Filed September 30, 1982. Amended: Filed December 14, 2001; effective January 18, 2002. Amended: Filed April 23, 2013; effective May 28, 2013. Repealed and New Rule: Filed May 12, 2017; effective June 26, 2017. Repeal and New Rule: Filed June 21, 2019; effective August 5, 2019. Amended: Published April 30, 2024; effective June 14, 2024.Alabama Board of Physical Therapy
- (1) Statement of Policy. Advertising in Alabama must be done in accordance with this rule which is designed to reasonably facilitate the flow of accurate information and prevent false and/or misleading advertising.
(2) Certain Advertising Prohibited.
- (a) The advertising is intentionally designed to mislead or deceive its intended audience.
- (b) Licensees and privilege holders are not to compensate or give anything of value to a representative of the press, radio, television, or other communication medium in anticipation of, or in return for, professional publicity in a news item. A paid advertisement is to be identified as such unless it is apparent from the context that it is a paid advertisement.
(3) The following shall be deemed appropriate means advertising:
- (a) Advertising any form not prohibited by paragraph 1 and 2 above.
- (b) Listings in directories published by third parties which are open to all qualified members of the profession practicing in the geographic area covered by the directories. The listings may include such factual material as name, address, telephone number, office days and hours, and approved area(s) of specialty.
- (c) Endeavoring to educate the public to an awareness of the physical therapy profession.
- (d) Preparation of articles for nonmedical publications and participation in seminars, lectures, and civic programs designed to educate the public to the services offered by the profession.
Author: Robert L. Shoemake, Beth Curry Dozier, Herbert R. Caillouet, Cathy T. Sanford, Sonja Farrell, Olivia J. Box, Matt Bledsoe, Kathy Miller
Statutory Authority: Code of Ala. 1975, §§34-24-193, 34-24-217, 34-24-220.
History: Filed September 30, 1982. Amended: Filed December 14, 2001; effective January 18, 2002. Amended: Filed April 23, 2013; effective May 28, 2013. Repealed and New Rule: Filed May 12, 2017; effective June 26, 2017. Repeal and New Rule: Filed June 21, 2019; effective August 5, 2019. Amended: Published April 30, 2024; effective June 14, 2024.