The Board shall deem it unprofessional conduct for a licensee to participate in false or misleading advertising. False or misleading advertisements shall include those where price, quality, or services are presented in a misleading manner. It shall also be considered misleading advertising for a licensee to advertise or otherwise assume a title not granted by this act or to represent himself or herself as superior to other licensees.

Author: Wallace D. Mills

Statutory Authority: Code of Ala. 1975, §34-22-23(17).

History: Filed July 9, 1990. Amended: Published September 30, 2025; effective November 14, 2025.