Ala. Admin. Code r. 20-X-7-.09 – Advertising Using The Alabama Alcoholic Beverage Control Board Name Or Emblem - Prohibited

(1) It shall be unlawful for any licensee to use as a part of its official name or trade name the following words, phrases, or initials:
"State Store," "State," "ABC" or such other description as might likely confuse or mislead the public into believing that the licensed establishment is operated by the ABC Board.
(2) It shall be unlawful for any licensee to use any logo or emblem about its licensed premises or in any mode of advertising that is identical to that used by the ABC Board or so similar that the public would likely be confused or misled into believing that the licensed premises are operated by the ABC Board.

Author: ABC Board

Statutory Authority: Code of Ala. 1975, §28-3-49.

History: Repealed and New: Filed August 21, 1998; effective October 16, 1998. Amended: Published October 29, 2021; effective December 13, 2021.